End-to-end development of a corporate website for a private healthcare network. The project included research, UX/UI design, development, SEO, CRM integration and digital marketing. The website became a powerful patient acquisition and business automation platform.
Clinic Ekaterininskaya
A corporate website for a healthcare network that became part of a unified digital system: from the patient’s first touchpoint to appointment requests, promotion and CRM-based lead management.
The main focus of the project was a simple patient journey: clear sections, responsive design, quick access to appointment booking and an interface that does not overload the user.
Challenge
The goal was to develop a turnkey website for a medical clinic: conduct marketing research, design the structure, create the visual concept, implement front-end and back-end development, and then support the project with promotion and marketing.
The website had to work not only as a presentation of services, but also as a complete tool for patient acquisition, request processing and digital growth.
What We Did
- Marketing research and analysis of user scenarios
- Website structure and key page prototyping
- UX/UI design focused on clear navigation and patient appointment flow
- Responsive front-end development and programming
- SEO optimization and ongoing promotion
- Setup and management of paid advertising campaigns
- Marketing support after launch
- CRM setup and lead management workflow
- GEO promotion for clinic listings
Approach
We built the website around real patient needs: quickly finding a medical department, doctor, location, contacts or appointment form. The interface was simplified and focused on clear navigation paths across the website.
Special attention was given to the mobile experience, since a significant share of healthcare website users visit from smartphones and expect fast access to key actions.
The website became more than a clinic presentation — it became a working tool that receives requests, supports promotion and connects business processes through CRM.Project idea
Result
As a result, design, development, marketing and automation were combined into one system. The website helps patients find information and book appointments faster, while helping the business process requests and grow its digital presence more effectively.
The project became part of the clinic’s digital infrastructure: supporting SEO, advertising campaigns, GEO promotion, analytics and CRM-based lead processing.