We developed a website for the Madam Coco beauty salon chain focused on online booking, service presentation and local customer acquisition. The project included SEO optimization, paid advertising and local map promotion to increase bookings across multiple salon locations.
Madam Coco
Madam Coco is a beauty salon chain where customer experience begins long before the visit itself. The project focused on creating a modern website that helps visitors discover services, choose a location and book appointments online.
After launch, the website was supported with SEO optimization, paid advertising and local map promotion to increase customer acquisition across all salon locations.
Challenge
For a beauty salon chain, the customer journey should be as simple as possible: explore services, understand the quality of the brand, choose the nearest location and book an appointment within minutes.
Another key objective was to strengthen the brand's local visibility, as many customers search for beauty salons nearby using search engines and map services.
What We Delivered
- Turnkey website development
- UX/UI design and customer journey planning
- Responsive website development
- SEO optimization
- Paid advertising management
- Local map (GEO) promotion
- Analytics setup and marketing performance tracking
Approach
The website was designed to make service discovery and online booking fast and intuitive. Particular attention was given to the mobile experience, since most appointments are made from smartphones.
Following the launch, SEO generated long-term organic traffic, paid advertising attracted high-intent visitors, while local map optimization improved the visibility of every salon location in local search results.
For local businesses, success depends not only on attracting customers but also on being visible exactly where people make their booking decisions.NFT STEAM approach
Result
The final solution became an effective digital entry point for the Madam Coco salon chain. A modern interface, online booking and integrated digital marketing help generate consistent customer inquiries across all salon locations.